Tailor's Daughter: GUCCI: THE HOUSE OF GUCCI

04 February 2013

GUCCI: THE HOUSE OF GUCCI

As promised on my previous post, here I would like to share some knowledge with you about the history of one of the oldest brands in the fashion industry. Many of us have heard of GUCCI before. But do you know where does the biggest-selling Italian brand came from?

Guccio Gucci

26 March 1881 – 2 January 1953

Guccio Gucci, the founder of the House of Gucci was born in Florence, Italy. Inspired by the luxurious luggage carried by "VIPS" during his work in exclusive hotels in both Paris and London, he went back to his hometown and started a business. A skilled craftsman he was, he founded the House in 1921 as a leather goods company and small luggage store.

Guccio Gucci, 1920's

Saddle was one of his products as many of Gucci's clients are local horse-riding aristocrats.
**A saddle is a seat for a horse rider usually made of leather, placed on a horse's back and secured with a girth under the belly.

GUCCI Saddle

He sold leather bags to horsemen too and soon his reputation for producing great quality leather bags has shot to fame in a short period of time, so successful that he could hire the best craftsmen he could find to work in his atelier.

GUCCI bags - 1930s

1938 - Gucci expanded his business to Rome and turned his business into a family-owned, when his sons Aldo, Vasco, Ugo and Rodolfo joined the company.

Aldo Gucci

Gucci Store, Florence - 1940's

1951 - Opening of Gucci store in Milan

1953 - Opening of Gucci store in New York

Now you can imagine who their clients are.

CELEBRITIES!!!

Stores opened in Milan & New York - 1950's

Today, GUCCI has expanded its business all over the world with countless stores selling variety of products ranged from women to kids, footwear to eyewear, accessories to fragrance, and even timepiece to fine jewellery.